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Stopgap Salary Guide 2026

Marketing, Digital, Creative , Research and Insight salaries and day rates - benchmarked to London and the South East.

Hiring (or job hunting) needs clarity. Our Salary Guide gives you a practical benchmark of salary ranges and interim day rates across key disciplines and sectors – so you can plan budgets, level roles correctly, and have confident salary conversations.

Download the Salary Guide 2026

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What’s inside

  • A clear, usable guide built for real hiring conversations.

  • Salary ranges and day rates across marketing, digital, creative research and insight roles

  • Sector-by-sector tables (London and South East baseline, with indicative regional adjustments)

  • Skillset spotlight: where demand remains strong and which capabilities command a premium

  • Salary Reality Check: five practical checks to sharpen your brief and improve offer acceptance

  • Data-informed conversation tips to support fair and transparent offers, with better outcomes for all

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Who it’s for

Whether you’re building a team or planning your next move, this guide helps you stay anchored/ in touch to the market.

Hiring managers and HR teams shaping budgets and role levels

Marketing leaders planning team structure

Candidates benchmarking roles and preparing for interviews

Employers reviewing pay and retention to avoid compression risk

Why it matters

Teams are hiring more selectively, but competition remains strong for high-impact skill sets. The right salary range is only part of the picture – clarity, pace, and total reward often decide who says yes.

Use the guide to:

Sense-check salary bands quickly

Reduce delays caused by mis-levelling

Improve shortlist quality with a clearer “role story”

Support faster, fairer negotiations