Red Sift Case Study

Client Name: Red Sift

Industry: Cybersecurity

Location: London

Roles: Digital Marketing Manager, Product Marketing Manager, Marketing Executive

BACKGROUND

Company Overview

Red Sift is an open platform providing accessible cybersecurity tools for organisations worldwide. Having grown rapidly to a team of 40 people in just three years, the business was looking to strengthen its marketing function to support its continued expansion.

Following the departure of their first Digital Marketing Manager, who had previously been a Stopgap candidate, Red Sift approached us to help recruit their replacement and support the growth of their marketing team.

CHALLENGES

Initial Challenges

Recruiting for a fast-growing startup requires a different approach to hiring for more established organisations. Red Sift needed marketing professionals who could think strategically while also thriving in a fast-paced, evolving environment where flexibility, initiative and adaptability were essential.

As the business scaled, they also needed guidance on what was achievable within their budget and support in defining the skills and experience required for each role.

OBJECTIVES

Key Objectives

Build a high-performing marketing team capable of supporting Red Sift's continued growth.

Recruit candidates with the right blend of strategic thinking, hands-on delivery and startup mindset.

Provide market insight and consultancy to define role requirements, set realistic hiring expectations and attract the best talent available.

STOPGAP'S SOLUTION

Our Approach

Drawing on our extensive experience supporting startups and high-growth businesses, we worked closely with Red Sift to understand not only the technical requirements of each role, but also the culture, pace and ambitions of the business.

We provided honest market guidance around salary expectations, candidate availability and the skills required, helping shape each brief before beginning the search.

Throughout the recruitment process, we continually refined our approach based on feedback, ensuring every shortlist became increasingly targeted. By acting as a genuine recruitment partner rather than simply supplying CVs, we helped Red Sift recruit three key marketing hires: a Digital Marketing Manager, a Product Marketing Manager and a Marketing Executive.

RESULTS

Outcomes & Impact

Over multiple hires, Stopgap helped Red Sift successfully build its marketing team with professionals who not only possessed the right technical expertise but also embraced the challenges and opportunities of working within a rapidly growing startup.

Our consultative approach, market knowledge and commitment to understanding the business enabled Red Sift to recruit individuals who were aligned with both their commercial objectives and company culture, creating a strong foundation for future growth.

FUTURE PLANS

Looking Ahead

As Red Sift continues to grow, Stopgap remains proud to have supported the development of its marketing team and to have provided strategic recruitment advice that extended beyond individual hires.